Sweet Victory Apparel Co
Founded in 2020 by teenage entrepreneur Genna Gentry, Sweet Victory Apparel Co. has quickly become a fashion brand synonymous with Dirt Late Model racing. Sweet Victory is also making inroads into the Asphalt Late Model scene as Georgia legend Bubba Pollard is routinely seen sporting SV caps and tees. Golf, Rodeo and Christian themed merchandise is also being introduced.
RaceDay Safety has avoided most "merch" throughout our 15 years in business to concentrate on hard gear for racers, but the quality and creativity of Sweet Victory convinced us otherwise. Feel free to order Sweet Victory Apparel online or stop by our Dallas GA storefront to shop.